ego marketing
Home » How to Fall in Love With Your Users, Not With Yourself – Ego Marketing

How to Fall in Love With Your Users, Not With Yourself – Ego Marketing

by Maya

 Ego marketing is the process of marketing yourself and your brand instead of the needs of your clients.

It’s telling your audience what they want or what you think they should want.

It’s the risky assumption that the user will follow your thoughts regardless of the additional value you provide.

The Secret to Marketing Breakthrough Begins With What You Don’t Know

If you really want to succeed in digital marketing, you need to embrace these three fundamental elements:

  1. You never know everything.
  2. The client is always right.
  3. You are here to serve.

Challenge yourself to make your audience feel good.

What is ego marketing?

Ego marketing is about talking rather than listening — saying rather than asking and providing a meaningful solution.

Ego marketing is about “you and your brand, ” not your audience.

It is “what we offer,” and this is why we’re so important, “rather than outlining how you and your product will solve a problem or answer a need.

Remember, this is only your first date.

If you’ve ever been on a blind date with someone who only talked about himself, never letting you speak up, bragging about their accomplishments, and generally trying to dazzle you with their awesomeness, you’ll remember how annoyed, frustrated, and bored you felt.

Much as that blind date is trying to “sell” by making it all about them rather than finding out what you want, nobody likes to feel as if they’re being dictated to or lectured at, nor do they like to feel that the product they are being presented with is clearly the right pick, and if they can’t see it or don’t wish to buy it, they’re not valued or not smart enough to appreciate the offer.

It’s marketing’s job to make the user feel good.

You must always give the right impression, even perched on the cliff’s edge.

Your user’s behavior is the key to your dreams.

Marketing is the process of getting the user to complete their desired objectives. Never fall in love with yourself or your product blindly.

You need to fall in love with your targets.

Fact: The customer is always right.

This is more than just a mantra for customer service providers!

Understanding that you need to apply this methodology in your marketing campaigns is even more critical.

Why?

Because it’s your money, your profit, and your loss.

Even if the user hasn’t explicitly stated he is angry, you are the real loser if the user did not click where you wanted or didn’t follow your path.

History taught us:

Happy students gain higher grades.

Happy cows yield more milk.

Happy couples live longer.

Happy clients generate more revenue.

It’s as simple as that.

If your user feels in good hands, you can expect great things to happen.

Always think about building a solid and sticky relationship.

even if you are filthy rich from your previous business.

Especially if you are a “co-founder,” it’s important to understand: Marketing is science; you always need to follow the numbers and constantly optimize yourself.

Embrace the fact that this is your party, but remember, you are the owner and the host, and it’s your job to make your clients happy.

Has the user misunderstood you?

Suppose a user needed help understanding where to click to continue to the next step. Rest assured that you are an absolute fool.

Designing an experience is 100% user-centric. Your personal beliefs and preferences are meaningless.

Countless times, designers, product managers, and especially executives say: “This user is simply an idiot; how come he didn’t get that he needs to:

Look at the top-right corner of the screen.

Right above the massive, colorful banner, click to advance to the next level…

Want to make your users dance to your tune?

Study Them.

Create personalized communication with them to boost their confidence.

Follow his moves and keep an open mind to change and improve yourself and your product.

Provide product support and education, but remember to speak in his language.

Make your audience feel wanted. Make them feel at home.

Each click is a step towards trust.

Never take your customer relationship for granted.

Pull out your notebooks, open your mind (and heart), and get into investigation mode.

It’s time to work.

The first step is to learn how to perform market segmentation for a personalized experience.

#LeadGeneration #MarketingStrategy

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